by John Eberhard
Marketing with content hubs, also called article directories, is an excellent way to build up links to your web site. I have written a couple articles about this before (1, 2). We have used this technique with great success for clients and for our own web sites for about three years.
Content hubs or article directories are sites with tons of articles on all sorts of topics, arranged in categories. There are over 1,000 of these sites. You can start an account and post articles on these sites, and each one has a “bio box” at the bottom with a blurb about you and your web site address in it, and so each one counts as a link to your site. We also have a proprietary technique whereby each article potentially counts as more than one link to your site.
For some reason the SEO (search engine optimization) or SEM (search engine marketing) community by and large ignores article marketing. All the big sites like Search Engine Watch never say anything about it, and often continue to push outdated techniques like reciprocal linking, even though Google stopped giving credit for reciprocal linking almost a year ago.
I think that there are a number of other techniques for link building which are very effective, including blogs, optimized press releases, and social media marketing. But for creating volume links to your site in a relatively short time, nothing beats article marketing with content hubs.
If your site has less than 500 links to it, you need to do some link building in order to raise your search engine ranking. The way you check is to go to Google and type in the following:
That’s a space after the quote mark, a dash, colon, and your domain again. This will show you how many links Google sees coming to your web site from other sites.
You should do the above check for your own site, and also for top competing sites (those that rank highly for the keywords you want to be ranking for). If for instance your site has 352 links to it, and one of your top competitors has 5,865 links, you better start some link building.
How many links you need, is a topic that depends on how many you have now and how many your competitor sites have. As a general rule your site needs to have more in the range of 3,000 to 5,000 links to it.
I recommend doing 100 to 300 article submissions per month. Once you start doing this, especially at a rate of 200-300 per month, you can expect your number of links, even if it started out in the low hundreds, to shoot up into the low thousands within 3-4 months. I recommend checking the number of links to your site at least once a month, better once a week, while you are involved in link building.
Google does something strange every once in a while, which is that you can be going along with link building through various sources, and you will be seeing your number of links going up – but then all of a sudden Google will show your number of links going down. They can go down all of a sudden or decline over a month or so.
The solution when this happens is not to get all upset about it, but know that Google engages in mysterious actions occasionally, and also know that they are dead set against you doing anything proactive to increase your number of links, other than “writing great content and then waiting for people to discover it and come to link to it,” which I think is idiotic. The solution when Google lowers your links is to just continue your link building actions, and they will go back up into a high range again in relatively short order.
The key to link building actions is to continue them on a regular basis, and the key to content hub submissions is to do them regularly.