Content and Sharing, Part 2

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

More on Success with Yelp

By John Eberhard I started a series of articles recently on content and sharing, and I will get back to that with my next article. But I discovered some important facts about Yelp recently that I think are really important to share. When you search on Yelp for a category […] Read more »

Content and Sharing, Part 1

By John Eberhard As part of my recent R&D project on search engine optimization, I read an excellent book entitled “The Content Code” by Mark Schaefer. One of the things I learned from this book was that, as I had long suspected, that it is not enough to simply write […] Read more »

The Latest on Yelp Marketing

By John Eberhard Yelp is a powerful tool that a local business owner can use to market their business. But there are some important things to know about the way Yelp operates in order to get the best results. First of all, if you have a local oriented business, one […] Read more »

The Galactic Marketing Alliance and the Social Quadrant

by John Eberhard The last two years have been hard times for members of the Galactic Marketing Alliance (GMA), in their efforts to travel to and trade in the Social Quadrant. But daring and innovative GMA members are now making progress in opening up gateways into the embattled region. Twitterium: […] Read more »

Marketing on Facebook 2014

by John Eberhard Social media marketing has changed dramatically over the past two years, especially over the last year. Marketing on Facebook has changed almost completely during that time. Prior to the last year, you could market your product or service on Facebook in a couple of different ways. For […] Read more »