The Latest on Yelp Marketing

By John Eberhard Yelp is a powerful tool that a local business owner can use to market their business. But there are some important things to know about the way Yelp operates in order to get the best results. First of all, if you have a local oriented business, one […] Read more »

The Galactic Marketing Alliance and the Social Quadrant

by John Eberhard The last two years have been hard times for members of the Galactic Marketing Alliance (GMA), in their efforts to travel to and trade in the Social Quadrant. But daring and innovative GMA members are now making progress in opening up gateways into the embattled region. Twitterium: […] Read more »

Marketing on Facebook 2014

by John Eberhard Social media marketing has changed dramatically over the past two years, especially over the last year. Marketing on Facebook has changed almost completely during that time. Prior to the last year, you could market your product or service on Facebook in a couple of different ways. For […] Read more »

Major Facebook Changes

by John Eberhard I have recently learned about some changes that Facebook has made to their system, that I found frankly shocking. I first learned about these changes from an article by Tony Rockliff. The shocking data is that Facebook has changed their Edgerank algorithm system so that with a […] Read more »

Social Media Outflow Strategy

by John Eberhard The vital first step of social media marketing is getting a high volume of friends, followers and connections. So once you are working on that, what should you say to them? In other words, what type of communications should you put out in your own status updates, […] Read more »

Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

Social Media Demographics

by John Eberhard   I recently came across some demographic information on the various social media sites, i.e. who uses them, that I thought would be very interesting and helpful to people in terms of deciding which sites to use to market their business. There is an article on www.pingdom.com […] Read more »