My SEO Journey, Part 2

jeep wrangler on a forest road

By John Eberhard [This is part 2 of a 3-part series. Here is a link to Part 1.] SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group […] Read more »

My SEO Journey, Part 1

By John Eberhard SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines. […] Read more »

Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

The 800 Pound Gorilla

By John Eberhard Upon Google’s ascendancy a number of years ago to the number one spot in the search engine wars, they brought with them a new idea in how to measure and rank web sites: your site would be ranked according to how many other web sites linked to […] Read more »

Selecting Keywords Today

Selecting Keywords Today by John Eberhard The ways in which keywords are selected has changed a lot over the years. Just in looking back on the articles I have written over the last five years, I was shocked at how much it has changed. The first thing to do today […] Read more »

Google Maps

by John Eberhard Google is definitely the place to be found online, with 72.11% of all Internet searches, compared to 14.57% for second place Yahoo. And page one is also the place to be, since 83% of all search engine searchers do not go past page one. But getting onto […] Read more »