Pay Per Click Conversions

by John Eberhard When you’re doing pay per click (PPC) advertising with Google AdWords or MSN Ad Center, the end product that you are shooting for is a conversion. If you are selling products on your web site, a conversion is an online sale. If you are doing lead generation […] Read more »

Google AdWords Quality Score

by John Eberhard Google AdWords has a sort of measuring stick they use called “quality score.” The quality score is applied to your campaign, and to your ad group within a campaign, and to your individual keywords within the campaign. Your quality score is important because the better your quality […] Read more »