Pay Per Click Advertising Tips for 2018

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »

Pay Per Click Tips

By John Eberhard Pay per click advertising is an umbrella term that applies to any advertising where you pay money every time someone clicks on one of your ads. Some of the programs where you can run pay per click advertising are: Google AdWords Bing Ad Center Facebook advertising Yelp […] Read more »

What is Remarketing

by John Eberhard You work hard to drive people to your web site. But only a small percentage of them ever respond to you. There is now a new method that allows you to get your message out to those people again, after they leave your site. It is called […] Read more »

Pay Per Click Advertising in 2012

By John Eberhard Pay per click advertising (PPC) refers to advertising on Google AdWords, MSN Ad Center, Facebook or LinkedIn. It is so called because you create ads that are then displayed online to people under certain circumstances, and then if the viewer clicks on your ad, you get charged. […] Read more »

Landing Pages

by John Eberhard I was recently using some software to do research on the competitors for one of my clients, companies that are competing against my client on Google AdWords. I was amazed to find that these companies were having the visitors click through and then land on their home […] Read more »