My SEO Journey, Part 2

jeep wrangler on a forest road

By John Eberhard [This is part 2 of a 3-part series. Here is a link to Part 1.] SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group […] Read more »

My SEO Journey, Part 1

By John Eberhard SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines. […] Read more »

Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

Attack of the Googleheads

by John Eberhard Last week I discussed a book I am reading called “Inbound Marketing, Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah. In it I discussed how I felt that the authors’ assertion that outbound marketing, or what they and others call “interruption […] Read more »

SEO and Link Building

by John Eberhard I recently was communicating to a client and realized he had a confusion between the terms "SEO" (search engine optimization) and "Link Building." This prompted me to write an article recently with various definitions related to Internet marketing, which I thought was going to be dry and […] Read more »