Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

Internet Marketing Definitions

by John Eberhard I am writing this article because I’ve observed that there are some confusions out there on some terms used in website marketing, and this can lead to wrong actions being taken. SEO: Stands for search engine optimization. This is the process of selecting the best keywords, according […] Read more »