Has the Internet Changed the Basic Nature of Marketing?

by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that, that marketing has changed from a top-down conversation to a back and forth conversation. […] Read more »

Writing Relevant Content

by John Eberhard If you have a web site, a blog, a newsletter, or any printed promotional materials for your business, you need to be able to write good, relevant content. This is also called “copy,” or the text in your promotional materials. Not everybody is a good writer, and […] Read more »

How Blogging Drives Traffic

by John Eberhard Most people would like to have more traffic to their web site. So it should be good news to everyone that you can do something right now to drive more traffic to your site. And it’s free. Here is how posting to your blog drives traffic. Every […] Read more »

Why You Need to Be Blogging

By John Eberhard Blogging is something that you can do that doesn’t cost you anything, and it drives traffic. It can drive traffic to a standalone blog or a blog that is part of your main web site. How does it drive traffic? There is a network of blog search […] Read more »

Comment Spam on Blogs

by John Eberhard If you have a blog, one thing you’re almost certain to run into these days is “comment spam.” These are comments that are posted to your blog posts that are generic in nature, meaning they could have posted that same comment on any blog in the world, […] Read more »

Blogging Basics

by John Eberhard So you want to start a blog? Where do you go and how do you do it? First of all you have to decide whether you want to do this as a professional business or if it’s just a hobby. That will determine how you set it […] Read more »

Promoting Your Blog

by John Eberhard One of the axioms of website marketing is that you can have a great web site or blog and great content but if nobody knows about it, it won’t do you any good. With a blog, the ideal frequency for writing and posting something is once a […] Read more »

How Blogging Benefits Your Web Site

By John Eberhard Many people don’t realize that there are some great benefits to blogging. By writing regular articles (300-500 words) or shorter blog posts (100-200 words) you can drive a significant amount of traffic to your blog and then to your main web site. And unlike many other types […] Read more »

Blogging Options

by John Eberhard I have been doing blogging for almost two years, and have found it to be a great way to get messages out, promote my business, and drive traffic to my site. I have also designed and set up over 30 blogs for my clients, and I continue […] Read more »